| 18.1. |
No publisher member of the Bureau may use the membership insignia of the Bureau nor represent that they are a member of the Bureau unless they have a current externally audited circulation figure as defined in Rule 18.4.
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| 18.2. |
A publisher member may at any time, subject to the remainder of Rule 18, issue a statement concerning aspects of his/her publicationŐs circulation provided that the publisher member does not represent this as a current audited circulation figure as defined in Rule 18.4.
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| 18.3. |
Where a publisher member publishes a circulation figure accompanied by a reference to the Bureau then that circulation figure must be the most recent circulation audit report as defined by rule 18.4.
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| 18.4. |
For the purposes of this rule "most recent circulation audit figure" means
the figure published in the latest relevant Summary of Audited Circulations on
the Bureau website
Clear distinction will be maintained between Externally Audited and Publisher
Statement returns.
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| 18.5. |
The ABC Summary of Audited Circulations will be embargoed for three (3) working days following the distribution of the summary to publisher members who audited in a particular audit period. At the end of the three working days, copies of the summary will be provided to all other ABC members and publisher members who have audited may publicise current circulation figures.
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| 18.6. |
No member of the Bureau shall make any statement about circulation matters which claims the authority or endorsement of the Bureau when this authority or endorsement has not previously been given in writing. Furthermore no member shall reproduce in any way letters or correspondence of the Bureau or any extracts from them without the prior written approval of the Committee.
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