Following a successful beta trial, ABC has today launched ABC QuickView. The data tool contains ABC cross sector verified data providing media buyers and planners easy analysis for the development of effective campaigns. For media owners and buyers the tool provides easy access to their brand’s data.

This powerful, flexible data tool allows users to create and share custom reports or enhance existing reports containing ABC certified data on computers and iPads. Users are able to analyse different metrics within and across different platforms, market sectors and time periods. Users can then proceed to save and share with other ABC QuickView users.

ABC QuickView was developed in consultation with media member industry bodies and representatives from NPA, IPA and PPA in response to a rapidly changing industry which regularly reshapes to incorporate new technologies and platforms.

Today’s launch includes ABC print and digital data across Consumer Magazines, National Newspapers, Regional Publications, ABC Bulk Distribution and online properties complete with historical data from 2000 where available. Users can search by product, group, owner, market sector or individual title, then build insightful reports with the use of charts and tables.

Business to Business Magazines, Events and Republic of Ireland data will be available in February. ABC QuickView is available to all ABC members and paid subscribers.

Rufus Olins, Chief Executive, Newsworks said: “With the launch of ABC QuickView, national newspapers will have the ability to quote brand reach and demonstrate audience growth across a variety of platforms. It will be a valuable tool for advertisers and agencies.”

Simon Young, Managing Director – HBP Media Sales, H Bauer Publishing said, “Another great example of our innovative ABC providing increased value to us and our industry."

Jerry Wright, CEO, ABC said, “ABC is constantly innovating to keep pace with the changing media landscape. ABC QuickView is a great example of us responding to the industry to develop products that support their needs. Through ABC QuickView we are able to give our members easy access to ABC data that reflects the way they operate in an ever-evolving industry.”

For more information on ABC QuickView click here