Here is a four minute video outlining what we do.

We have two roles:

• We manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported.
• We offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.

We offer a variety of services for media owners to report their brand performance across print, digital, events and evolving platforms.

Measuring reach

Our team of expert auditors check figures for print, digital, events and evolving platforms. To us, measuring reach is all about taking a census approach which means counting rather than using a survey sample.

Measuring engagement and loyalty

Digital channels have opened up a range of options to track people’s engagement with content and loyalty to a brand. Our expertise in web traffic provides confidence in duration and repeat visitor metrics.

Raising digital standards and protecting reputation

We work with JICWEBS to help create common standards for digital measurement and good practice throughout the industry. We verify a growing number of digital trading processes to ensure they are compliant with these standards. This gives media agencies confidence in industry claims, protecting the reputation of owners and advertisers.

Accrediting digital service providers

Because we are experts in digital standards, JICWEBS has asked us to accredit digital service providers across the industry. This includes web analytics providers, hosting companies and other third parties. We verify that their processes can meet industry standards, increasing trust  throughout the industry.

We also offer consultancy, advice and training services. Please contact us at to discuss how you could benefit from our expertise.