ABC issues certificate of capability to Integral Ad Science’s AdSafe Firewall content verification tool

Today ABC has issued certification verifying the capability of the Integral AdSafe Firewall CV tool. This follows initial certification of the tool issued in May 2012.

ABC’s Content Verification programme rigorously tests the ability of products to block or report, in real time, the serving of an online advertisement onto destinations that have been defined as inappropriate to the advertiser’s campaign. Inappropriate content, in this context, refers to any words deemed by the advertiser to be unsuitable for a campaign, including brand conflicting content.

"ABC certification is important as it provides Integral with independent industry acknowledgement that our technology delivers on its promise to detect and prevent ads from appearing in harmful or dangerous environments," said David Hahn, SVP, product management, Integral Ad Science. "We are pleased with our performance related to these abilities, and we are honoured to be recognised for a second year in a row by ABC for our commitment to media quality and brand safety."

Richard Foan, Group Executive Director of Communication and Innovation at ABC commented, “Congratulations to Integral Ad Science for another impressive performance of their AdSafe Firewall content verification product. Integral’s ongoing commitment to delivering transparency and reassurance to brand owners is helping drive growth in brand safe online advertising.”

View the certificate