Company name: Nielsen's Online Division

Product name: SiteCensus

The information on this page is supplied by the Associate Member.

What we do

Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behaviour - to help you create and maintain your competitive advantage.

Nielsen's innovative suite of Internet media and market research products help publishers and brands understand, measure and respond to online consumers. Proprietary tools, syndicated services and custom analytics provide actionable insights to help you differentiate your product, site or brand, target your audience, define your business objectives and power your online strategy.

Nielsen has a range of products and services that provides high-quality Internet metrics. Each of our services has a unique methodology designed to provide accurate data and insights to help your organization meet its unique business challenges.

High-quality, patented panel- and census-based technologies enable Nielsen to deliver accurate audience and Internet measurement metrics. By leveraging a range of Web technologies that include tagging, probing and ad collection, we can gather and analyze large volumes of data, as well as conduct surveys to provide a high-quality, accurate representation of audience and consumer behaviour.

About The Nielsen Company

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online

intelligence, mobile measurement, trade shows and related assets. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com