Background
executivesontheweb.com is an award winning executive recruitment website offering senior management and executive jobs across all industry sectors in the NZ, Europe and the Middle East. Launched in 2001, executivesontheweb.com was the first NZ dedicated executive job board to focus purely on job opportunities of £50,000 + per annum. The company takes an innovative approach to on-line executive recruitment attracting the highest calibre candidates and providing its advertisers with a premium level of service.
Online advertising spend has been rising fast and the team at executivesontheweb were keen to capitalise on this increasingly important revenue stream. They also wanted to demonstrate to employers their ability to reach prospective candidates.
Challenge
executivesontheweb.com operates in a niche area of the online recruitment sector, looking to attract high calibre candidates drawn from an international pool. As a high-end recruitment job board the company places great importance on the quality of candidates; this is what drives their business for recruiters.
Keen to establish their position with employers and advertisers alike, and forge a reputation as a site that could deliver a quality audience, the company wanted to provide independent verification of performance. However, as a site focusing on attracting quality candidates rather than just quantity, executivesontheweb.com found that only a census-based approach could give a true picture of their position within the marketplace.
Solution
executivesontheweb.com asked ABC to audit the site’s online traffic data and published their first ABC certificate in February 2006. ABC’s census-based approach, based on counting, ensures that each unique browser is included in traffic figures, whilst excluding internal and robotic traffic. The methodology is precise and robust, and for a niche site provides a level of confidence that a panel-based survey methodology can’t match.
The ABC stamp of trust on the site’s unique browser data gives the sales team a key point of difference when competing against other niche websites and reinforces the company’s reputation as a premium site. Presenting an ABC certificate alongside an extensive bank of individual testimonials adds up to a powerful proposition.
Benefit
The ABC logo is recognised shorthand for reliable information within the print advertising sector and as online ad-spend grows it is increasingly sought by online media buyers.
Jonathan Hodgkins from Poole Resourcing Ltd comments "Of all the job boards we have used, executivesontheweb.com is by far the most accurate. Given its executive leaning, it's very much a case of quality over quantity but the overall return is superb."
The team at executivesontheweb.com believe that their ABC certificate provides a real benefit within their sales inventory.
ABC is a very important part of our sales inventory when presenting our online service to advertising agencies, recruitment companies and corporate employers. The information we present from our ABC audit provides our prospective clients with peace of mind and maintains our credibility as a leading executive job board across the EMEA region.
Justin Finch, Operations Director, www.executivesontheweb.com
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I am delighted Executivesontheweb.com has chosen to use the ABC stamp of trust to showcase their online performance. Their reputation for high calibre candidates and premium services is truly complementary to ABC’s commitment to delivering transparent and trusted performance data.
Jerry Wright, Chief Executive, ABC
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