The Site Analytics and Placement Optimization application uses the Burt platform, and is built from scratch for digital media and advertising.

Using Burt Site Analytics and Placement Optimization, publishers finally get the tools they need to better understand their digital business and monetize their audience:

• Cut-and-paste measurement of in-depth advertising data, such as interaction time, in-screen rate and total amount of viewable ad space for every visit 
• Improve the quality and monetization of the advertising inventory
• Learn which devices, demographics, channels and content that are most profitable 
• Understand visitor behaviour on their sites and adjust design etc. according to that.

The platform is compatible with all major premium ad servers, supply-side platforms, CRMs and third party data providers, and analyzes +10 billion media events every month on behalf of customers such as Bonnier, Stampen and Schibsted.

Site Analytics and Placement Optimization is a part of the Burt Hub product suite catering publishers and advertisers with apps helping them make online advertising an incredible user experience. Burt is a web analytics and business intelligence platform that is changing how online media is made, measured and monetized. The Sweden based company was founded in 2009 by industry thought leaders Gustav von Sydow and Gustav Martner. Its award winning application for planning, targeting and analysis have been spotlighted at conferences such as Techcrunch50, DEMO, Web 2.0 and Cannes Lions, and are being used by leading advertisers, agencies and publishers across Europe, North America and Asia.

Visit www.burtcorp.com for more information.