Company name: comScore

Product name: comScore Direct

The information on this page is supplied by the Associate Member.

Expertise: Audience Measurement

comScore Direct is a self-service portal for managing the measurement of your web content. When you register for comScore Direct, you control how your properties are reported by comScore because you organize and initiate the tagging process. After your tags are placed on your site, comScore Direct provides an easy interface to track and validate traffic counts on a daily - even hourly - basis, giving you confidence that your sites are reported accurately.

Companies who tag with comScore extend their exposure in the market and are seen – maybe for the first time – by media planners, advertisers, investors and others who use comScore data to inform critical business decisions. This is your opportunity to stand up and be counted!

Tagging using comScore Direct is easy and enables you to manage the tagging and validation process end-to-end from a central portal. Tagged companies also gain significant benefits from inclusion in Media Metrix as a Unified entity due to the completeness and granularity of the comScore Unified Digital Measurement™ methodology. These benefits include:

• Inclusion in a newly developed "Universe Report" which provides visibility into the entire universe of Internet usage, including mobile phones as well as activity that comes from public access machines, such as Internet cafes, libraries, and other public locations;
• Elimination of long standing confusion coming from the differences between internal server metrics and the publicly reported third-party audience estimates;
• Enhanced coverage of niche audiences and web 2.0 applications yielding an integrated view of web activity across the breadth of the Internet universe -- truly demonstrating the value of your audience, no matter its size

Tagging with comScore Direct is free
Anyone may tag their website with comScore Direct for free. Access includes the ability to review your tag requests and monitor the coverage of your website. Access to Media Metrix where you can view your Unified Digital Measurement™ metrics along with other category reporting requires a subscription. If you are interested in subscribing to Media Metrix, please contact our Sales team.

For more information, please visit: http://direct.comscore.com.